Welcome to
The Next 25

Part conference, part celebration, part communal gazing into the proverbial crystal ball, join MIMA – the Minnesota Interactive Marketing Association – as we mark 25 years of community events, education, and digital excellence with a conference focused on what's next for our industry.

The Next 25 is a half-day immersion in marcomm fundamentals for the future. Whether you're starting at square one or you're an expert in your field, we want you to be part of the conversation in our community about the digital transformation of marketing and communications and how Minnesota will represent for The Next 25 years.

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November 9th, 2023

Minneapolis

Meet Our Speakers

Tony Effik

Google; Managing Director of Display, Video and Creative

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Maha Abouelenein

CEO + Co-founder @ Digital & Savvy

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Matt Klein

Futurist + Cultural Anthropologist

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Nancy Lyons

Founder + CEO @ Clockwork

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Stage

Hours

225 Brains

1,000s of
New Connections

The Next 25 Conference

The dawn of the fifth industrial revolution is here, and we're going to need more than a cocktail hour to figure this $#!^ out. Industry-leading keynotes. Hands-on tech experiences. Curated connection opportunities. Don't miss it.

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Schedule

00.

Doors Open

Explore, connect, and enjoy light refreshments.

01.

A briefing on the trending trends and how to think about our futures with Matt Klein

In this META Trends Cultural Briefing, we'll unpack the largest pending social shifts and how to better strategize around change with cultural anthropologist and quantitative futurist, Matt Klein.

02.

Cracking the code: Brand communications for the digital age

Maha Abouelenein – international leader in digital communications strategy – is here to share her modern communications playbook for the brands who will be leading the pack in 2030.

03.

Stretch. Sip. Socialize.

A 30-minute break for you to choose your own adventure. Connect to a human in a mini-meetup, check out the web3 tech lounge, find a beverage, or just connect to your inbox for a bit.

04.

Your future overlords need your help

Hear from leaders in marketing, fashion, retail, and tech about the real opportunities, challenges, and responsibilities with generative AI.

05.

Don't fear the robots with Nancy Lyons

A conversation about emerging technology, the future of work, and the never-ending need for each other.

06.

We are the luminaries

Celebrating the people who light the way and the path ahead.

07.

Let's party!

It's our 25th birthday. Snacks, drinks, music. And maybe even some cake. Continue to enjoy headshots, VR, and more before a local DJ closes the evening.

9:00 AM

Doors Open